HYPOTHESIS
There were two ways that a resident would sign up for Whale. If a resident was signing their leasing application, they would select between competitor products or a traditional cash or bank transfer. However if the resident was already living at the property, the building would require the resident to approve the bank transfer to Whale.
RESEARCH
We interviewed 8 current residents living in Tampa Florida to better understand the value proposition. Each resident was shown a sample email from their property, Whale invitation, Whale website, and the sign up flow. Each interview was a 30 minute virtual video chat.
RESEARCH
We found that participants found value in the concept of earning interest on their security deposit. Although the overall sentiment was positive, residents stated they would not be disappointed if Whale did not exist.
UPDATES
Since residents were unsure whether Whale was legitimate or not, we designed print-outs with more information that would be distributed if residents had questions.
VISUAL DESIGN SYSTEM
Buttons & Input Fields
The visual design system tied together a cohesive story around trust as well as an approachable feel.
