Zucca is building an AI operating system for modern CPG product development. Backed by $5M in funding, I joined as the founding designer to shape the product and brand from the ground up.

Zucca is building an AI operating system for modern CPG product development. Backed by $5M in funding, I joined as the founding designer to shape the product and brand from the ground up.

Zucca is building an AI operating system for modern CPG product development. Backed by $5M in funding, I joined as the founding designer to shape the product and brand from the ground up.

Team

Team

Team

2 Co-Founders

6 Engineers

2 Co-Founders

6 Engineers

Time

Time

Time

Sept 2025 - Present

Sept 2025 - Present

Deliverables

Deliverables

Deliverables

Product Research

Visual Design

Brand & Web Design

Interaction Design

Product Research

Visual Design

Brand & Web Design

Interaction Design

My Role

My Role

My Role

Senior Product Designer

Senior Product Designer

Zucca is designed for cross-functional product teams

Zucca is designed for cross-functional product teams

Brand P&L Owners

Brand P&L Owners

R&D & Innovation Teams

R&D & Innovation Teams

Quality & Regulatory

Quality & Regulatory

I established a scalable, unified design system.

I established a scalable, unified design system.

In an early-stage environment with no established UI standards, I built a foundational visual design system in Figma to bring structure and cohesion to the product. The system was adopted by engineering, reducing development time and enabling faster, more consistent feature releases.

Tools: Figma, Lucide Icons

Color System

I defined a core color palette that balanced brand expression with usability, selecting primary, secondary, and neutral tones with accessibility and contrast in mind to ensure clarity and consistency.

Tools: Stark (Figma plugin) for accessibility testing

Illustration Library

I created a consistent illustration system aligned with the design language, generating 11 unique illustrations with ChatGPT and standardizing noise texture and stroke weight to ensure visual cohesion.

Tools: ChatGPT

Component Library

I defined core components such as buttons, inputs, and selection controls based on usability best practices and product needs. Each element was designed for clarity, consistency, and scalability within the broader system.

Tools: Figma Variables

Contact

thisisemiknight@gmail.com

Contact

thisisemiknight@gmail.com

Contact

thisisemiknight@gmail.com